A place |
Name |
Feature Rating |
1 | Pudra | Successful combination of classic designs with trendy novelties |
2 | Feelunique | The largest online resource for cosmetics and perfumes in Europe |
3 | Letu.ru | Original ideas of perfumery and cosmetic gifts |
4 | Yves-rocher | The best vegetable cosmetics from France |
5 | Strawberry | The largest number of sales and discounts |
6 | SashaLab | The most attractive loyalty system for connoisseurs of Korean brands |
7 | LookFantastic | The best professional cosmetics at affordable prices |
8 | Cosmotheca | A rich collection of rare brands of niche cosmetics and perfumes |
9 | Iherb | The best choice of organic products |
10 | Melon panda | Shop Japanese beauty products from a Russian girl |
The purchase of cosmetics over the Internet causes a mixed reaction in many women. On the one hand, this is convenient, since all actions to purchase goods can be done at home in your favorite chair, and the beauty of the websites makes you happy with its diversity (often only some little-known brands that are hard to get in real life can be found on the Internet) ). On the other hand, it is rather risky to trust the care of your appearance to the first available resource, because there is a risk to get a fake poor quality or to lose your “hard-earned” money without waiting for the parcel with the order.
How to protect yourself and not run into a “one-day” website or scammers selling fake products? There are several ways to do this:
- To make sure that the goods are of good quality and not to risk your money - make the first order of several inexpensive miniatures or probes;
- find out whether the manufacturers represented on the site work with this resource - just call or write to the official representative of the brand you are interested in and clarify information;
- Feel free to ask for product certificates - honest sellers have nothing to hide from their customers;
- do not make payment in various suspicious ways - to the account of an individual, e-wallet, do not transfer money by phone number;
- and, of course, the main thing is to study in detail the reputation of the online store, to be sure that this online platform is trustworthy.
To make it easier for you to navigate a large number of offers, we have reviewed the best online stores selling cosmetics. In them you can purchase high-quality original products, find scarce positions or rare brands, as well as take advantage of discounts and save your budget. When forming the rating, such important factors were taken into account as:
- Convenience of the site - a clear interface, the possibility of feedback;
- terms of payment and delivery;
- range of cosmetics;
- pricing policy, the presence of shares and sales;
- feedback from customers, expert makeup artists and well-known beauty bloggers.
Top 10 online cosmetics stores
Name of shop |
Range |
Delivery |
Easy navigation |
Payment method |
Product description |
Special offers and promotions |
Overall score |
Pudra |
5+ |
5- |
5 |
5 |
5 |
5 |
5.0 |
Feelunique |
5++ |
4 |
4 |
5 |
5 |
5 |
5.0 |
Letu.ru |
5 |
5 |
5 |
5 |
5 |
5 |
4.9 |
Yves-rocher |
4 |
5 |
5 |
5 |
5 |
5 |
4.9 |
Strawberry |
5+ |
4 |
5 |
5 |
4 |
5++ |
4.8 |
SashaLab |
4 |
4 |
5 |
5 |
5 |
5 |
4.8 |
LookFantastic |
5 |
5 |
5 |
5 |
4 |
5 |
4.8 |
Cosmotheca |
5 |
4 |
4 |
5 |
5+ |
3 |
4.7 |
Iherb |
5 |
3 |
5 |
3 |
5+ |
5 |
4.6 |
Melon panda |
4 |
4 |
5 |
5 |
5+ |
4 |
4.6 |
10 Melon panda

Website: https://melonpanda.com
Rating (2019): 4.6
The history of the creation of the online store Melon Panda is very unusual. He was opened by a Russian girl, who has lived in Japan for many years, and for a long time has been acquainting her online diary readers with the nuances of life in the Land of the Rising Sun. At some point, the popular blogger decided to share with her former compatriots experience in the use of Japanese cosmetics, which marked the beginning of the site melonpanda.com, which won today a lot of fans throughout the territory of the Russian Federation.
The special distinction of the site is its “soulfulness” and carefully selected assortment.The hostess offers for sale only those tools that are either used personally or tested on their friends. She also tries to adhere to the average price policy, so that her audience, consisting mainly of young people, can afford to get the best new items of Japanese cosmetology. The resource is rather laconic, but all questions on ordering, delivery and payment are visible and immediately noticeable. Each product has its own photo and description. Prices are listed in three options - yen, rubles and dollars.
All site visitors were satisfied with the service and true annotations to the product. Also, many were pleased with the opportunity to purchase in the store rare in our country samples of the Asian beauty industry.
9 Iherb

Website: https://ru.iherb.com
Rating (2019): 4.6
If you are an ardent supporter of a healthy lifestyle and try to minimize the use of daily "chemistry", then you can not do without visiting IHerb. Here you will find not only natural beauty products, but also vitamins, nutritional supplements, groceries, homeopathic preparations, as well as a vegan line of cosmetics.
The site is decorated brightly, navigation is simple, you can use the search. Since the company is international, to correctly display the information, you must enter your country (Russia) and the page will automatically switch to Russian. Each position is described in great detail, with characteristics, composition and recommendations for use. There is an opportunity to get acquainted with the reviews of any product sold, as well as to know its rating.
The most "thin" place in the store is shipping and payment. As the orders are formed in the USA, some questions may arise from the customs service to the recipient. On average, delivery time is at least 5-6 weeks. Also IHerb does not send parcels to the Crimea. Taking into account these shortcomings, even with the generally recognized quality assortment, we can not give the service a higher score.
8 Cosmotheca

https://cosmotheca.com
Rating (2019): 4.7
The work motto of Cosmotheca.com is beauty and sophistication in every detail. This resource is part of a large company selling niche cosmetics and perfumery, which has already opened about 20 of its own boutiques in the territory of the Russian Federation. The store has more than 30 brands of luxury care products, but the main highlight that distinguishes Cosmotheca from other similar services is the large selection of exclusive authoring products.
The site interface impresses with its aesthetic unobtrusiveness, minimalism and, at the same time, intuitive navigation. Basically, information is provided in the form of banners, by clicking on which you can go to the description of the product of interest. There is also a breakdown by category indicating the main selection criteria. Description of products is not limited to the composition and general characteristics, here you will find useful recommendations on the application and comprehensive information about the manufacturer.
The biggest disadvantage of the customer is the small number of sales and promotions held in the online store Cosmotheca. The site is difficult to find positions at a discount, although the prices for the range are quite high.
7 LookFantastic


Website: https://www.lookfantastic.ru
Rating (2019): 4.8
With LookFantastic you are guaranteed to look fantastic, because this online store specializes in selling high-quality professional-grade cosmetics that can give a unique perfection, enigma and sophistication to the female image. The company has a very serious attitude to the selection of the range - here you will find many specialized products for hair care and problem skin, and all products have a guarantee of quality. Russian customers immediately noticed a significant difference in the value of the goods presented on the British website from the price tags in the domestic cosmetics stores.Even without taking into account discounts and sales, original products with lookfantastic.ru are much cheaper than in offline stores. In Russia, the ordered goods will remain in 10-20 working days. When buying from 3600 rubles. Shipping is free.
The interface of the site does not cause difficulties - there is a search function by name, a choice by brands and categories, a lot of bright photos and a discount section. The obvious shortcoming of the developers is the incomplete translation of the description of many positions. To find out the composition and characteristics of some products you have to use a translator. Otherwise, we did not notice any special complaints about the LookFantastic work.
6 SashaLab


Website: https://sashalab.ru
Rating (2019): 4.8
SashaLab online store is a real paradise for connoisseurs of Asian brands. It sells more than 3,000 products from well-known Korean manufacturers, including high-quality decorative cosmetics, body care products, a catalog of products for skin with special needs, a men's line, anti-aging creams and emulsions, and other beauty products.
The store has its own loyalty system in the form of a reward to regular customers and crediting points for purchases, reviews, participation in contests. Also, depending on the amount of the order or brand of the product, you can get an individual gift. Regular and seasonal promotions, active customer support with a callback function and fast delivery within 1-3 days make sashalab.ru one of the best in its category. The desire of the company to interact with its customers is also encouraging - there is a section on the website where girls can not only leave their impressions of cooperation, but also promptly receive a response from a consultant on a subject of interest.
In their comments, customers pay attention to the correct treatment of employees, a large selection of payment options, many discounts and the opportunity to purchase rare products for care and beauty.
5 Strawberry

Website: https://ru.strawberrynet.com
Rating (2019): 4.8
Bright, colorful, juicy, truly “strawberry” site Strawberry immediately attracts attention with an abundance of special offers, discounts, daily and seasonal sales. This is one of the first English-speaking projects for the sale of cosmetics, which began to cooperate with Russian buyers, adapting the resource to the needs of Russian-speaking clients. The list of brands in the store's collection includes more than 750 items, all descriptions are translated into Russian, prices are given in national currency (rubles). For those who make an order for the first time, the company offers a 15% discount and free shipping. In the subsequent times, no funds will be charged for the carriage if the goods are purchased for 2000 rubles. Average travel time is 5-6 weeks.
Special pride of the store - low prices for most popular brands and products. The management regularly monitors the state of the beauty market, ensuring that the cost of their products is more attractive to buyers than those of competitors. Mostly Russian women are satisfied with their purchases through the site, noting the good quality of cosmetics purchased at Klubnichka, a simple registration procedure and quick order placement. However, some customers warn about the risk of getting expired products and advise to be careful when choosing goods with a big discount.
4 Yves-rocher

Website: https://www.yves-rocher.ru
Rating (2019): 4.9
Yves-rocher.ru is one of the most informative sites in our ranking. Here you will find not only a large selection of organic cosmetics originally from France, but also you can read useful tips from leading cosmetologists, participate in educational competitions and even go through expert online skin diagnostics, the results of which make it easier for you to find the necessary care products.
The visual range of the store is very pleasant for perception. As the company distributes cosmetics on a plant basis, the overall design is made in muted tones of natural greenery.Navigation is simple and convenient, so finding the position of interest is not difficult. The section “Super Offer” is constantly in effect - depending on the season, it includes sunscreen, decorative or care products for skin and hair. There are three payment methods: upon receipt of the order, by credit card or via PayPal. Delivery is carried out throughout the territory of the Russian Federation, and if you use the services of the Post of Russia, the package will be brought to you for free. A pleasant moment - Yves-rocher often pleases its customers with gifts in the form of perfume and creams probes, regardless of the total amount of the order.
3 Letu.ru

Website: https://www.letu.ru
Rating (2019): 4.9
The platform for online orders from the well-known trading network L'Etoile offers its customers the same set of products as in stationary retail stores. There are three categories of goods in the catalog - cosmetics, perfumery and accessories. In addition to the standard sections of choice, depending on the type of product (facial, body, hair, decorative cosmetics), the store offers to “look” at a specialized section of Korean brands or to get acquainted with the ideas of perfumery and cosmetic gifts for all occasions. The site has a mobile application, which also presents exclusive offers and its own brands.
Payment for the goods is made in cash to the courier or through payment systems via the Internet. Please note that so popular L’Etoile gift certificates are not taken into account when buying online. Delivery can be arranged through the "Post of Russia" or a transport company. Pickup is also possible. The time of receipt of the parcel can be clarified by the 24-hour telephone hotline. You can calculate payment for transportation right there on the site, using a special calculator. In Moscow, purchases are delivered free of charge from the order amount of 999 rubles.
In general, Letu.ru can be called one of the best online stores of cosmetics and perfumes. Here is a good selection of products, reasonable prices, user-friendly interface and fast delivery.
2 Feelunique

Website: https://www.feelunique.com
Rating (2019): 5.0
English store with a huge assortment and fairly low prices. The catalog constantly contains about 20,000 items, and the list is regularly updated with new items from legendary and little-known manufacturers of cosmetics and perfumery. The navigation is traditional (according to collections and the type of tool), but the difficulty is that the site does not have a Russified version, so you either need to install an automatic page translation program or improve your knowledge of English. Despite this, Feelunique is very popular with Russian women, as it gives the opportunity to purchase luxury cosmetics at a very low cost. To receive a parcel for free, you need to collect goods for a certain amount (calculated based on your place of residence). There are discount coupons for which the price of the selected instance can be reduced to 50%.
Undoubtedly, feelunique.com ranks first in the number of positions sold and the variety of prices. Here you can find European and American cosmetic brands that are not represented at all in Russia, but have already gained popularity and love of women from other countries.
1 Pudra


Website: https://pudra.ru/
Rating (2019): 5.0
Pudra.ru is perhaps the best Russian multi-brand platform for cosmetics and perfumery, which is in great demand among residents of the Russian Federation and the near abroad. The target audience of the site is young progressive women who follow the situation and are not afraid to experiment with their appearance.But this does not mean that you will not find classic designs in the store - a good combination of time-tested decorative and care products with extravagant novelties is the hallmark of the project. In addition, Pudra has exclusive rights to sell products of some well-known world brands, which means you can find many positions only here.
The conditions of the store are standard. We accept cash, electronic money and a bank card. Delivery is made by "Mail of Russia" or courier service. When buying from 6000 rubles parcel will be brought to you for free. All ordered products are packaged in a very nice pink box with a logo that is Powder's signature style.
The vast majority of reviews of the company contain positive ratings. Women note the polite treatment and operational work of consultants, praise a rich assortment of cosmetics, but complain that delivery does not always occur within the stipulated time frame.